Product Recommendation

Product Recommendation
What's a greater concern for returning to the office? Comment how you are prioritizing...

Top Answer : The majority of our focus is definitely on the human factors as the technical factors are mostly related to things we had to solve as we went distributed.  We will need some additional technical stuff to support the human factors (eg. scheduling software to limit the # of people in the office at the same time) but solving the human factors of helping people to feel comfortable, ensuring that safety precautions are being followed, etc... are much harder and why it will be a while before we go back.

How has GDPR and CCPA changed your use or procurement cybersecurity tools?

Top Answer : Not much directly but in some situations avoiding an agent, a plugin, or something that requires a cookie will mitigate privacy risks.  Many security technologies in how they are architected, deployed, and how the vendor gathers and shares information actually is generating a substantial amount of privacy risk

Pulse Flash Read: Categories, choice and change Sometimes the SaaS market can feel like a sea of never ending acronyms and shorthands that everyone pretends to know the meaning of. It’s reached the point where hierarchies have broken down, and you probably aren’t alone in wondering where exactly TOTP fits into your CIAMs and your PAMS, while AWS is covering your SSO but someone called URI is injecting SQL in your what now..? Humans like categories, but, just as we like watching one more episode of The Sopranos at 2:30am, our need for quick satisfaction doesn’t help us achieve our goals. How often do your Google searches begin with the word ‘best’? And how often has this given you what you were looking for quickly, rather than turned into an entire evening of listicles and more questions than answers? Wasted time searching through what may well be paid features for something that might not even suit your goals. Megan Heuer, of SiriusDecisions, had this to say on the problem of categorization in B2B buying choices:  “Because we’re trained to begin with the category, we enter a buying process completely without critical business need context. The result is technology investment set up for failure from the start.” Think about when someone wants to buy a home. That process probably doesn’t begin with a ‘best home’ search (although the way the Toronto skyline is filling with identikit condos, this might be changing). Individuals define their goals for the lifestyle they desire and then begin looking for houses in an area that brings them closer to those goals, then further define that by house features. Why shouldn’t business decisions be made the same way? Sheena Iyengar (who describes herself brilliantly as a ‘psycho-economist’) has spent decades researching how too much choice leads to analysis paralysis and no action (which, incidentally, is why I end up watching The Sopranos again after spending an hour trying to choose between the infinite other streamable TV shows). Iyengar’s research shows that choice overload reduces engagement, decision quality and satisfaction. Think about that in the context of your budgeting decisions as you deepen your digital offerings.  The key to subverting choice overload, as Megan Heuer outlines, is to define your goals first, setting a clear agenda of what you’re looking for from a business perspective. While this reduces the number of categories you’ll have to choose from, there’s probably still many, many options to hit those goals. At Pulse, we’re addressing the choice overload problem by giving tech execs real-time access to what their peers think. Our Product IQ Reports compare the most-used software offerings in a particular space, such as RPA, based on the experience of the tech execs using them. But the reports aren’t the end of the process: execs can just straight up ask the community what they think of ‘Zero-Trust’ and who does it best? You can find what works for your business needs by speaking directly with your peers about how they defined and achieved their goals, and what software helped or hindered that process. Being open and sharing that information cuts out the whirr categorization creates in the B2B space.  We simple humans might always need to categorize things to some extent, that’s just a limit of language. So, until Elon Musk perfects his brain computer interface and Google figures out how to truly match our intent with the perfect tool, let’s help each other find the tech that will deliver what we need. Do you feel overwhelmed by categories when making purchasing decisions?

Top Answer : would love your thoughts on this!

When do you get brought into the buying process?

Top Answer : 1. To formulate the RFP and provide technical specifications 2. To help evaluate the proposals and give feedback 3. To agree on the terms of the goods/services being acquired (SLAs)

Pulse Flash Read: Will Zoom’s time soon be up?

Something keeps coming up over and over again: Zoom… kinda sucks. It’s always kinda sucked, and it keeps on kinda sucking. Yet we all keep using it. Every. Damn. Day. Oh, but don’t worry, Zoom has a response: the latest feature-adds include a mustache filter. (Apparently Zoom travelled back to 2015 and stole a Snapchat engineer for that one.) And let’s not even get into how Zoom intentionally deprioritized security to optimize usability (read this terrifying history of Zoom’s approach to security
here if you want to never use it again). Add to these issues another thing we’re all experiencing these days: Zoom fatigue. We all knew most real-life work meetings sucked, and being on camera for them hasn’t made the experience any better (optional sweatpants being the exception).  So while virtual meetings aren’t going away any time soon, might it be time to explore some Zoom alternatives? Let’s start with the obvious: Google Meet seems a great obvious alternative, and it feels very strange that enterprises weren’t using this from the beginning of the pandemic, especially after Google made it free for everyone. The UI is much more elegant and, obviously, if your business relies on Google Workspace (formerly G Suite), the integration just makes sense. Google must have had some heated meetings (presumably on Meet) about how Zoom stole a march in this space. Zoho Meeting is another simple alternative if your enterprise is using Zoho for your other workflow tools. It does feel like a very Microsoft-oriented offering, however (I didn’t say boring, you just thought it), putting its Office365 integration feature front and center. There’s an integrated Siri voice-assistant feature, though, to please the Mac users. A new tool heading in a more exciting direction is mmhmm—currently only available in invite beta. mmhmm brings a fun but supremely functional element to meetings. Rather than ‘switch over to screen share’ for presentations, presenters can float around in front of their deck— looking more like an actual presenter—or zoom around to point at interesting elements (Jedi ghost filter optional). This interactivity feels a lot more engaging than looking at a static sales deck (or pretending to look while we all Slack each other). mmhmm’s name is divisive, though—eminently googlable but something not everyone will want to say out loud. Getting further out there, gamification has now made its way into meetings. Mozilla Hubs took inspiration from FortNite and Animal Crossing to create meeting rooms in virtual environments, where all participants turn up as virtual avatars. This might seem gimmicky, but ‘virtual beings’ is such a rapidly growing trend that virtual concerts might be a normal part of life before the pandemic’s over. Plus, given that we’ve all become isolated from colleagues during the pandemic, perhaps a virtual hang out might help foster a greater sense of proximity to team members? Innovation comes in strange forms sometimes, and if you can bring that buzzword ‘experience’ into the world of staff meetings, why not?  So, Zoom: you’re easy to set up, we’ll give you that (seeing Grandma pop up in the family Zooms has been a highlight of the lockdowns) but (and this is a lesson to all startups hoping to scale as meteorically as Zoom), intentionally deprioritizing security might leave a lasting and damaging skepticism that’s hard to shake. While this might not impact consumers, enterprises are beginning to think differently. Seeing as remote work will be around for the foreseeable future, enterprises are realizing that remote meeting tech is another ‘ops’ category that needs optimizing. (Even Slack’s incoming stories and instant audio features are designed to reduce the need for Zoom meetings.) It’s mightily impressive that Zoom went from the odd enterprise app suite to becoming a verb in its own right, but when that verb also becomes part of a negative noun coinage—Zoom fatigue—almost simultaneously, perhaps the tool’s fate has been sealed. Much like 'pulling a homer', ‘to Zoom’ might already be sliding towards the pejorative, one day even signalling in the physical world an inescapable situation we’d all love to avoid: Sorry, I can’t grab dinner tonight, I’ll be Zooming this report until midnight.

Too harsh on Zoom? How is you team feeling about virtual meeting tech?

Top Answer : I think at the enterprise level, there is a lot of discontentment with Zoom.  And I think many of them are looking to ditch Zoom ASAP.   For non-profits, educational institutions and the like, Zoom has become the de facto teleconferencing solution. And they will use it for the foreseeable future.

18 views
2 comments
3 upvotes
Related Tags