What is the best Sales strategy for selling Penetration Testing and Vulnerability Assessment Services? What does one look for when approached by Security Consultants that ultimately makes you want to take the company's services?

Security, Threat and Vulnerability Management - https://searchitchannel.techtarget.com/tip/Penetration-testing-101-How-to-offer-pen-test-services

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https://searchitchannel.techtarget.com/tip/Penetration-testing-101-How-to-offer-pen-test-services