What use cases do AI/ML bring the most value to?

Top Answer : Cybersecurity.  In the 6 years I spent at VISA, I witnessed about $1.2 billion spent in cyber security.  Security is part of the core business model, so when you spend that kind of money, the number of tools that you have churn quite a bit of machine data. And obviously people are proud of retaining those 6 billion events per day, but truly think about it. You have six humans, for eight hour shifts, looking through close to 2-3  billion events in that eight hours, trying to make sense and catch a breach situation before it happens. If there is a breach, game over, right? Integrity is really important. So, we started with basic statistical modeling and things like that with the volume, variety and velocity.  But it was not scalable. So what I've observed is, when you use a traditional rule based systems or statistical modeling, the false positives are way more than the actual signal itself. So practitioners either tune out these rules or ignore the alerts that are coming up. So these 5-6 billion events include at least 300 to 400 million alerts too, in that one day period. Obviously humans cannot look at this and make sense. So that’s where cyber security becomes a really good use case for AI.

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Yellow Cloud
Software
Cybersecurity.  In the 6 years I spent at VISA, I witnessed about $1.2 billion spent in cyber security.  Security is part of the core business model, so when you spend that kind of money, the number of tools that you have churn quite a bit of machine data. And obviously people are proud of retaining those 6 billion events per day, but truly think about it. You have six humans, for eight hour shifts, looking through close to 2-3  billion events in that eight hours, trying to make sense and catch a breach situation before it happens. If there is a breach, game over, right? Integrity is really important. So, we started with basic statistical modeling and things like that with the volume, variety and velocity.  But it was not scalable. So what I've observed is, when you use a traditional rule based systems or statistical modeling, the false positives are way more than the actual signal itself. So practitioners either tune out these rules or ignore the alerts that are coming up. So these 5-6 billion events include at least 300 to 400 million alerts too, in that one day period. Obviously humans cannot look at this and make sense. So that’s where cyber security becomes a really good use case for AI.
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Red Monitor
Oil, Gas and Mining
GE realized at one point that there was so much industrial data that there was value to be had from taking a step back. The revenue model changed at one point where they realized that it wasn't just about production and construction of things, but the service that came along with them. And that service model allowed this next industrial data model to kind of proliferate from it software-wise. So taking that industrial data and then doing modeling and things with it. So a lot of the AI and ML based analytics that we develop tend to be very industrial oriented. There's no shortage of new ways to create an analytic, to see when something's about to have a failure. And the reason that's important, for people who don't really have a contextual background in industrial assets, is we're talking at a scale of things that is just not really normal to folks that work in a cube and make a PR to get help every now and then. It's completely different. Like when a turbine goes down, you might be talking like tens of hundreds of millions of dollars: the downtime, the maintenance, the average window. If you can pay a few million dollars on an annual revenue cycle to monitor that and avoid that, the breakeven is so not even a forethought that you just go and do it.There's so much value in that. That's really where a lot of the AI and the work in this from a data science perspective happens. There's such an opportunity for these products to see and detect patterns that you just simply can't. The immediate value prop I see is you're able to look through more data than anybody I have can at scale.
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Green Monitor
Software
My last company was a manufacturing company. Our manufacturing lines and equipment to produce our product is super expensive, and we had instances where that line would go down and then in our CMOs, it would take us three or four days to get that line back up and manufacturing again. So that was a big problem. What we were trying to do is to predict when these machines would need maintenance or when they would go down based on some historic model, so that we could easily shift from one line to another without having any downtime. But since these were new machines, it was difficult to do with traditional modelling.
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Blue Terminal
Consumer Goods
The business that I manage is beauty products and we're trying to anticipate our consumer’s needs, and skincare is a big need. It’s a product that we're trying to grow. We have a loyalty program where we have high value customers and we know that they love our skincare products, so we really use that to give our consumer service group data around, “Hey, they bought this six months ago. It's about to run out.” How do you incentivize them or reach out to them in a way that will get them to buy stuff. My use case there is a little bit different, it's anticipating the consumer's need, even before they actually know they need something.
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