What are your thoughts on the ServiceNow CEO (John Donahoe) becoming the Nike CEO? What can he take from enterprise tech to his consumer business? 

Leadership, News - I think it's going to be a big success story, bringing his extensive experience and knowledge to company like Nike is huge

26 comments

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Pulse User

I think it's going to be a big success story, bringing his extensive experience and knowledge to company like Nike is huge

Pulse User

Interesting that Nike chose a CEO with a service management and cloud service solution  background to drive a product and marketing company. Maybe he will be less politically correct.

Pulse User

His extensive tech background can bring more online presence to Nike. They are not lacking, but everything is about the customer emersion experience.  Everything is digital now. 

Pulse User

This is indeed a great move. With his consumer experience experience and technology acumen for sure he will be adding transformation in Nike strategy for growth.

Pulse User

If you see what Bed Bath and Beyond is facing in the online digital market place, the merging of a tech CEO in a consumer product market place can only lead to an understanding of what is emerging in a manner Steve Jobs offered Apple.

Pulse User

There is a definite opportunity here.  For somebody who has lead a significant market share owner in the business software space to take over a major manufacturer implies a strategic shift towards how the business is run and how IT can enable it.  is challenge will be how he understands the different market... instead of providing software and services now he is creating physical goods in demand for a very fickle market

Pulse User

Considering that I’m not an insider to either the ServiceNow or Nike operating model  or organizational culture I will need to keep my comments on a fairly generic level.  Bringing an executive from a different industry will allow them to look at processes and organizational model was a fresh set of eyes. I would expect he will bring an agile mindset and model to the organization. While it is always beneficial to have industry knowledge the ability to develop the right vision and motivate the right execution will be more important than industry experience. 

Pulse User

At the end of the day, all it is about is how do you as CEO solve problems. In IT - you listen to and help resolve problems all day long. His experience in technology, which of course will help in the digital transformation of Nike, will aid him in dealing with the internal problems of Nike with a different take, angle, and in an agile manner. 

Pulse User

Nike, like Under Armour, is a Marketing company.  I'll bet a lot of serious runners can name 10 brands of shoes better than Nike that most people never heard of.  ServiceNow has a monopoly on ITSM.  I'll bet most CIO's can't name 2 ITSM companies better than ServiceNow. Can Donahue compete in a more competitive industry?  

Pulse User

It's amazing to watch when technology meets consumer / distribution business. Amazon is a prime example. With the new tech CEO, it'll be worth watching to see how he will use technology to take Nike to the next level

Pulse User

I wonder if Nike is considering more direct to consumers approach. Technology will be more critical if people can custom order, custom fit, and they need to do shipments and returns in quantities of one or two, instead of thousands to big sports stores. There must be some technology play change coming

Pulse User

I think it’s awesome!! It’s bring a new innovative perspective to the company that they will need to launch them into the next decade in IT innovation.  

Pulse User

It is a great opportunity for a new CEO to step into the role with a good track record of technology success. The timing of the event was very interesting with the CEO of Under Armour stepping down also. I am excited to see how these two companies compete in the near future. 

Pulse User

He has a great tech background as others have already mentioned , looking forward to seeing what he does for Nike!!

Pulse User

His tenure at Bain and eBay, along with already being a board director at Nike definitely qualify him. He’s done wonders for ServiceNow and all in I think it’ll be positive.

Pulse User

In addition to applying the immersive digital user experience to marketing (particularly marketing directly to consumers) big sales drivers in high end sportswear and footwear are the sponsored athlete spokespersons and social influencers (often one and the same) -- navigating winning strategies in this minefield does and will require an understanding of the new social media ecosystem.

Pulse User

I am not sure that the industries are aligned. With the politics that Nike has aligned itself with, it has sacrificed its brand for some non-revenue generating press. Perhaps get back to basics. Sell shoes, active wear, and stop trying to be more than what you truly are.

Pulse User

Nike clearly wants to continue their transformation into the digital company; Apple Watch Nike edition being probably the most visible part of this effort. Now some people might think that ServiceNow CEO might not be the best possible candidate for that. If you look more closely, though, you'll find out that prior to ServiceNow, John was managing eBay, and he's a board member for Nike for quite some time already too, so he does have the consumer-tech background and long experience with Nike too. Nike probably has a lot of in-house expertise on how to sell the sportswear, what they bet on is knowing that a guy with long experience in the digital world will know not only how to deliver the message globally, at scale, and targeted, but how move to an on-line business completely - from measuring the impact of the campaigns to making sure the core business processes are better aligned with on-line business needs. Here's where his service delivery business background can be of tremendous help.

Pulse User

It will be interesting to see how he will leverage his experience from eBay and ServiceNow at Nike

Pulse User

Interesting move showing Nike going to focus on the cloud and online services. Looking forward to see how it plays out.

Pulse User

Clearly leveraging his data and cloud background. Lols like a good move for all.

Pulse User

I think it will benefit Nike, not sure how it affects ServiceNow.

Pulse User

sounds good, as many says looks like they are moving to cloud finally. We need to keep an eye on this and check how it goes. Its a good move!

Pulse User

Good leadership transcends industry. That said, managing in Enterprise tech exposes our leaders to such a wide range of problems to solve, it translates well into other industries. The current push with enterprise tech is so focused on the user, that I would imagine there is a direct translation of end user satisfaction to customer satisfaction.

Pulse User

I agree with other comments listed here that say this has huge "Up" potential.  Applying a technology-based service perspective to apparel suggests wearables and similar items to what Vollebak is developing, all leading towards diversifying product mix.

Pulse User

May prove to be good for Nike, let see how it effects ServiceNow