I had a startup in the past which took off very well. However a fatal mistake was people gap. You have to have dedicated partners and not 9 to 5 employees. Value added deliveries and collections should be next major focus. Pass the 2 years mark to shift focus to expansion
Team needs to put their best. Employees taking their role in organization as a 9-5 job may lack dedication and the extra mile need to win customers and hearts in the beginning.