What are the most common pitfalls of partnership building?

Partnerships have to be two-way. There are people that you don't want to be partnered with, and people who don't want to partner with you. The harsh reality is that some people don't see value in that, and that's fine. You assess that quickly and then decide what the relationship looks like. It does have to be two-way though, that's important. Transparency is required, but with context. We live in a world where people actually understand that things are a risk.

Anonymous Author
Partnerships have to be two-way. There are people that you don't want to be partnered with, and people who don't want to partner with you. The harsh reality is that some people don't see value in that, and that's fine. You assess that quickly and then decide what the relationship looks like. It does have to be two-way though, that's important. Transparency is required, but with context. We live in a world where people actually understand that things are a risk.
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Anonymous Author
It's super important to not let your relationship with the partner get bigger than the company's relationship and the value that they're getting from that partner. Because they do a good job of making you feel like you're special and important, so you have to remind yourself that it’s not about you. It is about what FireEye, Forescout, or whomever is getting out of this partnership—is it what they need and what they’re paying for?
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