What are the most important things that you learned at a company that didn't succeed?

Leadership, Values One thing that we discovered is that you have to be able to iterate quickly. You have a concept of what the product market is but until the metal hits the road you have really no idea. For us it was very important to iterate quickly but at the same time we were trying to build soup-to-nuts systems. Hardware and software. When you give to developing software in conjunction with hardware as well as trying to iterate on what your current market fit is, it means you burn through a lot of money and you do that really quickly. So for us the lesson I learned there was that it is much better to try and get something maybe subpar, but an MVP out there, get it interacting with people and start testing your hypothesis before taking large amounts of VC capital and making strategic bets.  From the technical side, I am not going to start another company with a hardware and software product in combination. Without a crystal clear goal in terms of product and customer, it is basically a recipe for disaster.

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One thing that we discovered is that you have to be able to iterate quickly. You have a concept of what the product market is but until the metal hits the road you have really no idea. For us it was very important to iterate quickly but at the same time we were trying to build soup-to-nuts systems. Hardware and software. When you give to developing software in conjunction with hardware as well as trying to iterate on what your current market fit is, it means you burn through a lot of money and you do that really quickly. So for us the lesson I learned there was that it is much better to try and get something maybe subpar, but an MVP out there, get it interacting with people and start testing your hypothesis before taking large amounts of VC capital and making strategic bets.  From the technical side, I am not going to start another company with a hardware and software product in combination. Without a crystal clear goal in terms of product and customer, it is basically a recipe for disaster.