From a customer perspective - what's the most desirable / best characteristic of a successful startup vendor?

Budgeting, Culture, Customer Success, Development, Digital Innovation, Emerging Tech, Enterprise Applications, Financial and Vendor Management, General, Integrations, Marketing, Product Recommendation, Quality Assurance, Roadmap, Sales, Strategy, Tool Recommendation, Values From a customer perspective - what's the most desirable / best characteristic of a successful startup vendor?

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