CIOs are under pressure to 'go digital'. How do you recommend CIOs approach this? How is Clorox approaching this?

Strategy The IT and Marketing groups initially partnered on digital marketing initiatives which have now bridged to encompass the enterprise given the success we’ve seen in marketing. Our approach is to build a common foundation for digital that can be leveraged across the enterprise.

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The IT and Marketing groups initially partnered on digital marketing initiatives which have now bridged to encompass the enterprise given the success we’ve seen in marketing. Our approach is to build a common foundation for digital that can be leveraged across the enterprise.