What’s the best book or article you’ve read on storytelling (for leaders, not novelists)

A tale of two airlines. It’s a tale of two airlines indigo and Kingfisher which started at the same time I but only one survived https://www.business-standard.com/article/companies/a-tale-of-two-airlines-kingfisher-vs-indigo-112022100014_1.html

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Anonymous Author
A tale of two airlines. It’s a tale of two airlines indigo and Kingfisher which started at the same time I but only one survived https://www.business-standard.com/article/companies/a-tale-of-two-airlines-kingfisher-vs-indigo-112022100014_1.html
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Anonymous Author
Positioning by Al Ries and Jack Trout. For marketing leaders.
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Anonymous Author
Ben carson
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