What’s the best book or article you’ve read on storytelling (for leaders, not novelists)

Q&A, Pulse Q&A, IT, Spend Intentions A tale of two airlines. It’s a tale of two airlines indigo and Kingfisher which started at the same time I but only one survived https://www.business-standard.com/article/companies/a-tale-of-two-airlines-kingfisher-vs-indigo-112022100014_1.html

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https://www.pulse.qa

Pulse User

A tale of two airlines. It’s a tale of two airlines indigo and Kingfisher which started at the same time I but only one survived https://www.business-standard.com/article/companies/a-tale-of-two-airlines-kingfisher-vs-indigo-112022100014_1.html

Pulse User

Positioning by Al Ries and Jack Trout. For marketing leaders.

Pulse User

Ben carson